Company Bio

In October 2014, Founder and Entrepreneur at heart, Courtney Smith, through her passion for writing, began to inscribe the vision for Sobeit Apparel Co. Courtney, who became an Entrepreneur at the tender age of 25, has an unyielding belief in the concept that great Entrepreneurs are made and not born. In fact, she is living proof that if one possesses the desire and willpower, success is attainable. Courtney had an unquenchable desire to design apparel for those like herself; dreamers, thinkers, innovators, and visionaries. Major apparel companies pour hundreds of millions of dollars into product development, design, and marketing yet here was this simple though creative idea conceived by one passionate woman who had a heart for Entrepreneurs and the challenges they face. Why? Because Courtney knew personally what life was/is like for an Entrepreneur, especially a newbie.

Based in Houston Texas, Sobeit Apparel Co. was an idea which started with three t-shirts and but has now evolved into a company which produces comfortable, yet stylish and trendy clothing for Entrepreneurs and those who aspire to be. Combined with the growing number of Entrepreneurs and their active lifestyle, Ms. Smith dared to create a brand with “Entrepreneurial themed apparel" as its core. Though Sobeit's existence is new, its relentless commitment to creativity is legendary. 

Sobeit Apparel Co. seeks to design and produce original yet creative and casual clothing suited for the modern Entrepreneur whether male or female, young or old, beginner or advanced.  Courtney's personal belief is that whether newbie or novice, Entrepreneurs have the ability to transform Vision into Reality . Additionally, she believes that Entrepreneurs are in a “class of their own”; therefore, it’s only befitting that this elite group of creators have something that’s reflective of the craft they possess, representative of the image they exude and symbolic of the individual they aspire to be. 

Sobeit Apparel’s mission is to design and create clothing that Inspires, Empowers and Awakens.  More than just words and images on a shirt, it's clothing relays a message of hope, determination, strength and resiliency. At Sobeit Apparel Co., meaning and design is paramount.  Over the next few months, you will see new, creative and insightful designs that are sure to please.  It is our sincere hope that the messages embodied within each new design will resonate with what you know, who you are, and who you aspire to be.

Follows us on Twitter and Instagram and Like us on Facebook to stay abreast of new design drops, sales, promotions and exclusive savings. We hope you will continue to trail our journey and go along for the ride. Furthermore, we hope that you will feel as proud to wear our apparel as we are to make it.

 What you wear represents who you are so REPRESENT WELL!


To Your Success,
Sobeit Apparel Co.